Sunday, 25 March 2012

Task 3 - Essay Proposal

Essay title:
'Would advertising strategies work without its reflection to Panopticism's form of discipline?'

Points of the essay:

  • An overview into Panopticism
  • An overview into advertising strategies
  • Compare advertising strategies to Panopticism's theory of working
  • A detailed look into two advertisements within the same brand
  • Compare what the brand has chosen to do and compare this to Panopticism

Literature Search:
Online
  • 2007. Advertising Media Planning and Strategy. [online] Available at <http://www.admedia.org/>
  • 2009. Marketing Communication Plan. [online] Available at: <http://ivythesis.typepad.com/term_paper_topics/2009/12/marketing-communication-plan-lynx-deordrant.html>
  • Foucault, M, 2001. Michael Foucault: Panopticism. [online] Available at: <http://www.cartome.org/foucault.html> 
  • Thelynxeffect, 2010. Lynx Getting Dressed ad. [video online] Available at <http://www.youtube.com/watch?v=6A4aFfW0bl>
  • Thelynxeffect, 2010. New tv ad for Lynx Twist - the fragrance that changes [video online] Available at <http://www.youtube.com/watch?v=TDISjpOVuaE&feature=relmfu
  • Wikipedia, 2011. Panopticism. [online] Available at <http://en.wikipedia.org/wiki/Panopticism>

Not Online
  • Caples, J, 1997. The Advertising Methods Fifth Edition. United States: Prentice Hall.
  • Farbey, A D, 1998. How to produce successful advertising. London: Kogan Page Limited.
  • Heller, S, 2000. Sex Appeal. New York: Allworth Press.
  • Scott, W D, 2009. The Theory of Advertising: A Simple Exposition of the principles of Psychology. Milton Keynes: Lighting Source UK Ltd.

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