'Would advertising strategies work without its reflection to Panopticism's form of discipline?'
Points of the essay:
- An overview into Panopticism
- An overview into advertising strategies
- Compare advertising strategies to Panopticism's theory of working
- A detailed look into two advertisements within the same brand
- Compare what the brand has chosen to do and compare this to Panopticism
Literature Search:
Online
- 2007. Advertising Media Planning and Strategy. [online] Available at <http://www.admedia.org/>
- 2009. Marketing Communication Plan. [online] Available at: <http://ivythesis.typepad.com/term_paper_topics/2009/12/marketing-communication-plan-lynx-deordrant.html>
- Foucault, M, 2001. Michael Foucault: Panopticism. [online] Available at: <http://www.cartome.org/foucault.html>
- Thelynxeffect, 2010. Lynx Getting Dressed ad. [video online] Available at <http://www.youtube.com/watch?v=6A4aFfW0bl>
- Thelynxeffect, 2010. New tv ad for Lynx Twist - the fragrance that changes [video online] Available at <http://www.youtube.com/watch?v=TDISjpOVuaE&feature=relmfu
- Wikipedia, 2011. Panopticism. [online] Available at <http://en.wikipedia.org/wiki/Panopticism>
Not Online
- Caples, J, 1997. The Advertising Methods Fifth Edition. United States: Prentice Hall.
- Farbey, A D, 1998. How to produce successful advertising. London: Kogan Page Limited.
- Heller, S, 2000. Sex Appeal. New York: Allworth Press.
- Scott, W D, 2009. The Theory of Advertising: A Simple Exposition of the principles of Psychology. Milton Keynes: Lighting Source UK Ltd.
No comments:
Post a Comment