The 'keep calm and carry on' poster is a perfect example of work where the 'quantity has been transmitted into quality'. Originally produced as a propaganda poster back in 1938 during WWII, it has now transformed from being available to a purposely selected target audience to now being available for the masses, causing the 'aura of the work of art' to whiter. Since the original poster was recently rediscovered, the reproduction of it has caused the poster to loose 'its presence in time and space', changing 'the reaction of the masses towards it'. It is no longer seen as a poster devised to keep the public calm during any immediate crisis and boost morals during the war, but as a sudden trend amongst the masses. This has caused 'the spectators process of association in view of these images' to be 'interupted by their constant, sudden change'. Not only has this poster been reproduced across a variety of different media stepping away from the original poster format, but has also been recreated numerous times by altering the second section of the quote to fit any given situation. Examples of this include 'keep calm and call batman', 'keep calm and put the kettle on' and 'keep calm and drink beer'.
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