Modernism, in all was a revolt against the conservative values of realism, and encompasses the activities and output of those that considered the fact that ‘traditional art’ was becoming outdated, meaning it was a reductive movement. The term is used to describe the cultural expressions of modernity in relation with the experience, and at the time people believed that design and art could change the way people think. It began just after WWI due to people’s optimism and believed that Modernism would lead towards a progressive society with the notion that the idea of change is better: meaning the goal of it was to create a better life. The main function to this was the belief that the form of an object should be dictated by its function – “form follows function”, shifting away from unnecessary decorations disguising the actual materials in which something was made from. The design initiatives had to allow for the mass production of goods, meaning the more simple forms were preferred.
Filippo Tommaso Marinetti / 1914 / Parole In Liberta / URL
Adolphe Muron Cassandre / 1935 / Normandie / URL
This example by Cassandre is a great example of the modernist way of 'form follows function', with the whole thing being kept very simple and communicated its message clearly.
Jan Tschichold / 1927 / Die Frau ohne Namen / URL
The composition of this poster is stripped back to the simple lines and shape, with an informed layout within them of the type and images. There is little actual information used so it is straight to the point. The poster as a whole looks quite abstract.
Lyubov Popova / 1922 / Val's Pamiati Skriabina / URL
Joost Schmidt / 1923 / Bauhaus Exhibition / URL
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