Tuesday, 1 February 2011

5 Examples of Post Modern Graphic Design

Here is my 5 examples of Post Modern Graphic Design.

Postmodernism has an attitude of questioning conventions, especially ones set out through Modernism. The only rule within it is that there are no rules, and celebrates what might otherwise be termed kitsch. It is a reaction to modern life and technology, and has no progressive meaning - designed to blow up and destroy itself in a way of expressing how the modern world is destroying itself. It is not about equality, but more personal and about difference, exposing the flaws from the structures of the past. Re using images and a rejection of technological determinism.

David Carson / Ray Gun No 15 Magazine Cover / URL

This magazine cover for Ray Gun by David Carson is a good example of Postmodernism because of the way that he has just completely stripped any structure to it. The text within it doesn't follow any form and overlaps, not really making any sense with only a few words actually left readable. The whole thing, when properly considered, is actually really simple, but with the way he has positioned the type and dark background image really builds it up.

Jamie Reid / 1977 / Sex Pistols Album Cover / URL

This Sex Pistols album cover by Jamie Reid is a strong example of Postmodernism with the way that none of the typefaces that he has used in it actually really go together, but when forced together with no specific order other than to give the title works really well. Just the fact that such a varied amount of typefaces have been used within one design completely goes against what many typographers believe to be 'right', as the more that is used, the less effective it works - but this example clearly proves otherwise.

Dan Friedman / Typografische Monatsblatter / 1971 / URL

The way that Friedman has used a montage style with the different typefaces scattered randomly over the top of the image of times square makes this example Postmodern, showing how he didn't follow any rules when putting it together and didn't try and follow any sort of grid within the image. It looks simple and reduced.

Kunst Kredit / Wolfgang Weingart / 1977 / URL

Both the type and images used within this poster had a Postmodern style, with an unstructured overall look. 

Katherine McCoy / Cranbrook graduate poster / 1989 / URL

Again, the type and image used within this poster has a very Postmodern style, and has avoided and form or grid or structure. Most of the body of text that is used within it also is illegal due to the fact of the photomontage underneath with the bases of function follows form.

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